I had named it makefile_web" in an effort to communicate to the user
that the Make-based build path is only for web builds. It's annoying to
type all that out, though, and it doesn't seem like other projects
follow this convention. I'll just put a usage note at the top. It's not
like the Makefile can be mis-used to make a non-web version. There is no
footgun here.
